Well that's a few of us anyway. Founded in Bondi Beach in 2012, we have now grown into an incredible team across with over 25 boutiques in Australia and New Zealand with expansion into Canada and the UK.

Put simply, buying glasses should be one of life’s pleasures. And we’ve created a formula to make it one. We start with a process that’s clever and honest. We use it to craft eyewear, that’s both beautiful and affordable. And we hire people who are passionate and genuine. It’s not rocket science. It’s just caring enough about what you’re doing to do it right. We strive to deliver fantastic eyewear frames at a reasonable price, backed up by great service. 

Our vision is to change the glasses industry - positively and permanently; and whilst we're at it, we hope to empower individuality and self-expression through our beautiful, affordable eyewear, inviting stores and incredible people.

So that's us. That's Bailey Nelson.

 

 

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